If your business is online, then you have little choice but to have a page with excellent performance. It is the backbone of improving customer service and retaining and conversion customers. About 50% of your visitors expect your site to load fast enough in about 2 seconds. 40% will leave if the site does not load within 3 seconds. Each second of delay is costly to your enterprise and bottom line.

You page load speed has a direct correlation to how Google ranks your page because pages load speed is a factor Google considers when ranking search results. Every second in delay affects customer satisfaction by 15% and reduces the sales in your online store by sales by 7%.

Amazon, one of the biggest online stores, mentioned in 2006 that for every 100 milliseconds of speed on their website, they register a 1% increase in revenue. There’s no hiding from the fact that page load speed is directly proportionate to revenue when selling online. It may be the contributing reasons you haven’t had as many sign ups on your page as you had envisioned.

If eCommerce can be affected by the speed performance of your page, then it is incumbent upon you to take some measures that will crank up the loading speed of your website and pages. But how fast is fast enough? If you have a store online, you want to compare your load speed with your direct competitors and thereof ensure your page load speed is the best in the bunch. You can do this by using “which loads faster.”

You can also use the below guideline

  • Below 1 second – Perfect
  • 1-3 seconds – Above average
  • 3-7 seconds – Average
  • 7+ seconds- Below average

Now that you can gauge the load speed of your website you can take some measure to make it even better. Below are a few pointers that have the biggest impact on how to radically improve your page load speed.

1. Use a Content Delivery Network (CDN)

CDN servers are strewn across the globe, but if you are downloading files from say the Philippines, the content delivery will be faster because the content will be dispatched to the server closest to you. This significantly improves your page load speed.

2. Change your Hosting Company

You need to consider changing your host company if the speed is not satisfactory to you. Having a fast web host can be very impactful without changing anything else on your website. Although it does not come cheap, it has a positive impact on your conversion, customer service and retention of visitors.

3. Use a good theme (if using word press)

In addition to the two points above, selecting a good theme plays a role in preventing speed issues. It makes little sense to have a dashing aesthetic website that performs poorly from an SEO and speed standpoint.

4. Use a caching plugin

Installing the caching plugin like WP Total Cache or WP super caches which are free to download is one of the ways to improve your speed page loading speed especially if you are using a word press.

5. Compress your images

An image can cause a site to take a long time to load due to their bulky nature. You can compress your images to mitigate this problem especially if you are using word press. By installing components like WP Smush, you can automatically compress your images without compromising on their visual quality. You can also use it to compress all your images in the library retrospectively so by the time you use them on your site they are compressed.

With a streamlined website bearing compressed images, you can be sure to see a drastically transformed page upload speed positioning your site for an advantage over competitors in the online marketplace.

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